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Local SEO

SEO for Castlegar and the Kootenays, built into the site itself.

SEO gets built into the structure of the site: a page for every town you serve, guides that answer what customers actually search, local signals Google can verify, and Search Console reports that show what moved. Three things deliver it, and each one has its price on this page.

See the packages Ask me if it fits

The package scope, in plain terms.

You are buying the search work built into the site rather than rented by the month. The Trailhead, Full Coverage includes it at $3,200, the Engine at $6,500, and Improved support keeps it moving after launch at $300 a month.

Someone searching for what you do in any town you serve should land on a page written for them.

Best fit

  • Customers in the next town over cannot find you
  • Competitors with weaker work rank above you
  • You paid for SEO before and never saw what it bought
  • You want to see what moved in Search Console yourself

What is included

  • The Trailhead, Full Coverage $3,200, the Engine $6,500, Improved support $300 a month
  • Every price is on this page, with the monthly options and their totals
  • Progress read from Search Console, which you can open yourself
  • No ranking is promised, because Google decides rankings

Why it matters

Most SEO spend buys a report instead of a result.

Structure beats activity

Rankings come from pages that match what people search, in the towns they search from. A monthly retainer that never adds a page is paying for activity.

Every town needs its own page

Someone in Trail searching for your trade should land on a page about Trail. One page for the whole region leaves Google to guess which towns you serve.

You should be able to check it yourself

Search Console shows which searches found you and where you rank. It is free, the data comes from Google itself, and the account is yours, so progress is something you can open rather than something you are told.

Nobody can promise a ranking

Google decides rankings, and anyone guaranteeing a position is guessing with your money. What I can promise is the work, done properly, and a straight read of what it moved.

Simple enough to follow. Serious enough to work.

  1. 01

    Map where your customers search from

  2. 02

    Build a page for each town and the guides behind them

  3. 03

    Wire in Search Console and your Google profile

  4. 04

    Improve it monthly from the numbers, if you want the plan

What I need from you

  • The towns you actually serve, and the ones you would like to
  • Your Google Business Profile login, or an hour to set one up together
  • The questions customers ask you on the phone, in their words
  • Access to Search Console if the site already has it

Timelines count from the day I have these. If something takes a while to find, that is normal and it is not a problem, but the finish moves with it and I will tell you the day it slips rather than at the end.

What the search work actually is.

Pages written for each town you serve, guides built around the questions customers ask, the technical groundwork done properly, and Search Console wired in so you can see what moved. It lives in your site and keeps working whether or not you ever pay me again.

  • A page for every community you serve
  • 20 guides written around real customer questions
  • Titles, headings, schema and internal links done properly
  • Google Business Profile set up and aligned with the site
  • Search Console and analytics wired in from launch
  • A monthly improvement on the Improved support plan

Packages and pricing

Pick the level that matches the job.

Same packages as the services overview, expanded here with the exact scope, price, timeline, and best-fit use case so the next decision is obvious.

The Trailhead, Full Coverage

$3,200

Or $800 today and $226 a month on Own It Monthly, $3,512 all in. Already on a Trailhead? Full Coverage can be added later for $1,200, paid directly.

Found by name, in every town you serve.

Everything in the Trailhead, plus a dedicated page for every community you serve, so a search from any of your towns lands on a page written for it, and 20 guides answering the questions customers type before they contact anyone.

  • Everything in the Trailhead: 3 custom page designs, written for you
  • A page for every community you genuinely serve
  • 20 guides built around real customer questions
  • Linked into the site so each page supports the others

Perfect for

An owner who works several towns and wants to be found in all of them.

Delivery: 3 to 4 weeks

Ask me if it fits

The Engine

Best fit

$6,500

Or $1,625 today and 12 monthly payments of $457 on Own It Monthly, $7,109 all in.

The growth build, with the search work included.

Seven custom page designs with every word written for you, Full Coverage included, 20 guides, and a blog engine that keeps adding to your search footprint after launch.

  • Full Coverage included
  • 20 guides and a blog engine that compounds
  • 7 custom page designs and all the copy
  • Brand identity included, or its value in extra content

Perfect for

A business with real competition in several towns, where being found decides who gets the call.

Delivery: 4 to 5 weeks

Ask me if it fits

Improved support

$300/mo

Cancel with thirty days notice. Annual option at $3,000 a year.

One improvement shipped every month.

Four hours a month on the site, and one search or conversion improvement shipped every month without you asking, chosen from what the numbers show.

  • 4 hours of changes a month
  • One improvement shipped every month
  • A quarterly look at rankings against your local competitors
  • A reply within half a business day

Perfect for

An owner whose site is built and who wants it to keep climbing.

Delivery: Monthly, from the first month

Ask me if it fits

What changes after this is done.

The job is not decoration. The job is fewer doubts, clearer decisions, better follow-up, and a cleaner path from first impression to action.

  • Found in every town you serve, beyond the one you are based in

  • Guides that answer what customers search before they call anyone

  • Progress measured in Search Console rather than promised

  • A site that keeps improving after launch, if you want it to

Answers that reduce hesitation.

What does SEO at Kootenay Made actually include?
Structure first: pages that target real searches, clean headings, fast load times, local signals, and internal links that make sense to both readers and Google. Then content: guides that answer what customers actually ask. Progress is read from Search Console, which you can open yourself.
Do you sell SEO as a monthly retainer?
Not as a separate product. Most of the lasting work happens once, in the structure of the site, so it is built in. The Trailhead, Full Coverage includes it at $3,200, the Engine at $6,500, and a Trailhead already live can add it for $1,200. After launch, the Improved support plan at $300 a month ships one improvement every month, usually a search or conversion fix taken from the numbers.
Can you guarantee a ranking?
No, and nobody honest can. Google decides rankings, and the factors it names are relevance, distance and popularity. What I can do is build the pages and the local signals that give you the best case, and show you in Search Console what moved.
Do I need ads first?
Not always. Many small businesses need a better website, clearer offer, Google presence, email follow-up, and useful content before paying for traffic.
Is this for local businesses only?
Local business is the core focus, but the same foundation works for regional, national, and worldwide service businesses too.
Further readingWhat local SEO actually looks like for a Kootenay businessRead the guide

Explore the next trail

Find the service, market, or next step without losing momentum.

A quick navigation hub for the rest of the Kootenay Made system: connected services on one side, local and worldwide service areas on the other.

Start with the clearest next move.

If this sounds close to what your business needs, start with the free check-up or ask me where the weak points are. The right path usually becomes obvious once the current foundation is inspected.

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