Skip to contentSkip to content
Branding and identity

A brand that looks as established as your work.

When the logo was a rush job and every post, card and sign looks a little different, customers notice. I build the logo, colours, type and voice as one system, so everything you make reads as one business.

Start my brand projectSee prices and packages

Brand Identity is $1,500, business cards included, typically delivered in 1 to 2 weeks.

People judge the business before they read a word

  • The logo was made in a hurry, and it shows on the truck and the sign.
  • Every post, card and flyer is a fresh design choice, so they drift further apart each time.
  • The work is excellent, yet the business looks smaller than it is, so premium prices feel like a stretch.

In one study, people rated how a web page looked after seeing it for 50 milliseconds, and those snap ratings closely matched their ratings after a longer look. (Lindgaard et al., Behaviour & Information Technology, 2006)

What you get

  • A mark drawn from your own business, like the tool you hold or the place you work.
  • Colours and type that hold up on screen, on signs and in print.
  • Voice notes, so the words sound as consistent as the look.
  • A one-page guide you will keep, with sizes, colours, type and three things never to do.
  • Vector files you own, tested at browser-tab size, in one colour and on a dark background.

What the $1,500 brand identity package includes

Brand Identity

$1,500

Bigger systems, like a multi-location group or a product range, are quoted separately.

The whole identity, in files you own.

For businesses whose first impression needs to feel established, consistent, and ready for a proper website, storefront, social presence, and print.

  • Two logo directions, then two revision rounds on the one you choose
  • Primary, horizontal, stacked and icon versions, in colour, one colour and reversed
  • A colour palette with print values, and a typography pair
  • Business card design, front and back, print-ready
  • Social profile graphics for the platforms you use
  • A one-page brand guide, voice included, and vector files you own outright

Best for

New businesses, rebrands, and local operators whose visuals no longer match the quality of their work.

Estimated delivery: 1 to 2 weeks

Start my brand project

Delivery times are estimates based on past builds, counted from when I have what I need from you.

Building a website or a store as well? The Engine and the Masterpiece include Brand Identity in their price, and the Empire includes a complete brand system. Buy it on its own now and the site can be built on it later.

Real builds, real owners.

Summit Handyman, a trades platform in Langley BC, and Family Designs & Creations, a maker site in Castlegar, are real client builds. Both carry one consistent identity across every page, so the business reads as established at first glance. See the portfolio.

Five-star Google review

“Highly Recommend Brett, He goes out of his way to make thing's perfect and with such creativity.”
Kim, owner of Family Designs & Creations, Castlegar BCRead the full review

From scattered visuals to one clear system.

  1. 01

    Look at what exists

    I go through your logo, colours, signs, social profiles and printed pieces, and find where they disagree.

  2. 02

    Agree the idea in one sentence

    Before anything is drawn, you and I agree what the mark is about, like the peak you see from the patio. Agreeing first is what keeps the changes to two rounds.

  3. 03

    See two directions in context

    Each one is shown on a business card, a storefront and a phone screen.

  4. 04

    Two rounds, then the kit

    You pick one, I refine it with you twice, and I hand over the files, the guide and the social graphics. If you want help keeping it consistent after launch, my ongoing support plans cover it.

To start, I need your current logo in any format (a phone photo of the sign is fine), anything printed, three businesses whose look you admire, and one person who makes the final call. Timelines count from the day I have these.

The full path, payment terms and all, lives on the process page. Wondering whether to do the brand before or after the website? My guide covers both orders.

What serious owners ask before they rebrand.

Do I need branding before a website?+

Not always. Every website I build includes a starter mark: a wordmark, a colour set and type choices. That is enough for plenty of businesses. Others need the brand tightened first, because the logo, colours and first impression are holding everything back. I will tell you which one you are.

Is this just logo design?+

No. The logo is one piece. Brand Identity is the mark in every version you need, the colours, the type, the voice, business cards and a one-page guide, built so the next thing you make matches the last one. If you already have a logo you like, I build the rest of the system around it.

How many revisions do I get?+

Two directions to choose from, then two rounds of changes on the one you pick. A third round is available as a paid change, and it is rarely needed, because we agree the idea in plain words before I draw anything.

Do I own the files?+

Yes, outright. You get vector masters in SVG and PDF, web-ready PNGs and the print files, with the right to use them anywhere. The fonts are properly licensed, and the guide names where each one comes from.

Can you check whether the name or logo is already taken?+

I check for obvious collisions with local competitors and well-known marks, and tell you in writing what I found. A registered trademark search is a job for a lawyer or a trademark agent, and I will tell you if the name looks risky enough to need one.

Can branding be included with a website or Shopify build?+

Yes. The Engine and the Masterpiece include Brand Identity in their price, and the Empire includes a complete brand system. If you start with Brand Identity on its own, the site can be built on it later.

How much does a logo cost in Canada?+

A logo in Canada can cost a few hundred dollars or well over a thousand. Logo contests on 99designs Canada ran from C$409 to C$1,799 before sales tax in September 2026, and freelancers and studios quote by scope. With me, every website build includes a starter mark: a wordmark, a colour set and type choices. My full Brand Identity is $1,500. Whoever draws it, get a fixed price and a signed copyright assignment in writing.

What should a brand identity package include?+

A brand identity package should include the logo and its variants, a colour system with usage rules, typography, voice notes, business card design, core exports and a guidelines page. The files should cover a vector master, transparent PNGs, a one-colour and a white version, a square icon, the hex and CMYK colour values and the font names. My Brand Identity includes the full system for $1,500, and the files are yours outright.

Do small businesses need brand guidelines?+

Small businesses need brand guidelines once several people make materials, or once signs, vehicles and uniforms have to match. Before that, a new business often needs only enough brand to look finished: a name it will keep, a logo that reads small, a colour pair and one typeface direction. Every website I build includes a starter mark. My Brand Identity at $1,500 adds a guidelines page, so the next thing you make matches the last.

Look like the business you already are.

Tell me about the business and what exists today. I read every message myself, and you will hear from me within 24 hours.

Start my brand project

Not sure the brand is the problem? The free 60-second check-up shows how your website reads. No website yet? The Trailhead starts at $2,000, starter mark included.

Want to see the standard first? Browse the portfolio.

Refer a neighbour who signs, and I e-transfer you $200. Anyone can refer, there is no limit, and it pays out when their first payment clears (second payment for Own It Monthly projects).