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Branding and identity

Branding that builds trust.

I build practical identity systems for businesses that need to stop looking improvised: logo, colour, type, and brand voice that hold together across your site, signage, socials, and print.

Run the free check-upSee prices and packages

The free 60-second website check-up is an automated scan of your speed, SEO, security headers, and best practices. No call required.

Why brand work sells

People judge the business before they ever read the pitch.

A strong identity gives customers an instant read: who you are, what quality to expect, and whether the next step feels safe. Without one, the business looks smaller than it is. With no system, every post, card, and page becomes a one-off design choice, and the look drifts further apart each time. And you cannot charge premium rates while looking unfinished. I see it across the Kootenays, from Rossland to Trail: excellent work hiding behind a scattered public face.

33%

revenue lift from presenting one consistent brand

Companies that present a single, consistent brand across every touchpoint can see revenue rise by up to a third. Consistency is not a cosmetic detail. It compounds into trust and sales.

Lucidpress via PR Newswire

4,500+

people behind Stanford credibility guidelines

Stanford built its web credibility guidelines on research with more than 4,500 people. They name professional visual design, real people, clear contact paths, and verifiable information as the signals that earn trust.

Stanford Web Credibility Project guidelines
The KMD brand standard

The brand should be useful the next time you make something.

The deliverable is not just a pretty mark. It is a working identity system that makes the website, social graphics, cards, emails, signs, and launch materials all feel like one business that knows exactly who it is.

  • Logo direction and a refined final mark, drawn for your business and not a trend board
  • A colour palette and typography system that hold up on screen, signage, and print
  • Brand voice and positioning notes so the words feel as consistent as the visuals
  • Social graphics, business cards, and website-ready assets designed as one connected system
  • Practical usage guidance, not a decorative brand book nobody ever opens
  • A Kootenay-premium feel: clean, grounded, modern, trustworthy, and useful in the real world
Packages

Choose the identity depth that matches the problem.

Some businesses need the full identity system. Some need cleaner social visuals. Some need a card that finally looks as credible as the handshake.

Brand Identity

$1,500

Tight small-business identity package. Larger brand systems quoted separately.

Best fit

A real identity system, not a logo file in a folder.

For businesses whose first impression needs to feel established, consistent, and ready for a proper website, storefront, social presence, and print touchpoints.

  • Logo direction and refined final mark
  • Colour palette and typography system
  • Brand voice and positioning notes
  • Simple brand usage guide
  • Core file exports for web and print
  • Social profile graphics included

Best for

New businesses, rebrands, and local operators whose visuals no longer match the quality of their work.

Delivery: 1 to 2 weeks

Start with the free check-up

Social Starter Pack

$500

Visual system, not monthly social management.

Stop looking improvised when customers scroll past.

A practical social visual kit for businesses that need cleaner platform presence without hiring monthly social management.

  • Profile and cover graphics for 2 platforms
  • Reusable branded post templates
  • 10 starter social graphics
  • Simple usage guide
  • Export-ready files sized for each platform
  • Built to match your website or brand identity

Best for

Businesses with inconsistent Facebook, Instagram, LinkedIn, or launch visuals.

Delivery: 1 week

Start with the free check-up

Business Card Design

$250

Design-ready files. Printing quoted separately if needed.

A small card that stops feeling small.

A polished card system that makes the in-person handoff feel as credible as the business behind it.

  • Front and back business card design
  • Premium local-business visual direction
  • Print-ready PDF files
  • Digital share version included
  • One revision round included
  • Sized for standard Canadian print specs

Best for

Trades, consultants, shops, makers, and local operators whose card should feel as credible as their work.

Delivery: 3 to 5 business days

Start with the free check-up

Need branding folded into a full website or Shopify build? Higher-tier KMD builds can include the identity work so the site, copy, social visuals, and print all move in one direction. See website packages.

Real work

Real builds, real owners.

Summit Handyman, a trades platform in Langley BC, and Family Designs & Creations, a maker site in Castlegar, are real client builds. Both carry one consistent identity across every page, so the business reads as established at first glance. See the portfolio.

Recommends on Facebook

Brett from Kootenay Made Digital built my website for my business. He was very friendly and professional, really took my website to a high level. It's easy for customers to navigate and makes my life a lot easier with all their information on the request an estimate feature. Any minor issues he has been very receptive and promptly fixed! I highly recommend getting your business site built by Kootenay Made Digital!
Brody, sole proprietor of Summit Handyman, Langley BC
Path to identity

From scattered visuals to one clear system.

  1. 01

    Audit what exists

    I look at the current logo, colours, type, social profiles, and materials, and find exactly where the identity is leaking trust or contradicting itself.

  2. 02

    Set the brand direction

    I set the positioning, personality, and visual world with you before a single asset is drawn, so every piece points the same way.

  3. 03

    Design the identity pieces

    I build the mark, palette, type system, voice, and supporting assets as one connected kit, not a pile of unrelated files.

  4. 04

    Hand off files and guidance

    You get organised exports for web and print, plus usage notes so the brand stays consistent. If you want help keeping it that way after launch, my ongoing support plans cover it.

The full path, payment terms and all, lives on the process page.

Branding questions

What serious owners ask before they rebrand.

Do I need branding before a website?+

Not always. Some businesses can start with a clean website and simple visual direction. Others need the brand tightened first because the logo, colours, voice, and first impression are holding everything back. I will tell you honestly which one you are.

Is this just logo design?+

No. A logo is one piece. Every package is built as one connected system, so the next post, card, or page you make matches the last one instead of drifting further apart.

Can branding be included with a website or Shopify build?+

Yes. Higher-tier website and Shopify builds can include brand identity work so the site, copy, product pages, social visuals, and print touchpoints all move in the same direction.

Is this useful if I already have a logo?+

Yes, if the rest of the identity is inconsistent. Many businesses have a logo but no system for colours, typography, tone, cards, social layouts, or website visuals. That gap is exactly where the brand starts leaking trust.

Will this make me look like everyone else?+

The opposite. The work starts from your business, your market, and your positioning, not a template. The goal is an identity that looks established and unmistakably yours, so customers remember you and not a generic look.

How involved do I have to be?+

Light. You give your input at the direction stage and approval at each milestone. I handle the research, design, and file preparation, then hand you a clean, organised brand kit.

Ready to look established?

See where you stand in 60 seconds.

Weak brands usually ride on weak sites. The free 60-second website check-up scans your speed, SEO, security headers, and best practices, so you can see where the first impression is slipping.

Run the free check-up

Want to see the standard first? Browse the portfolio.

Refer a neighbour who signs, and I e-transfer you $200. Anyone can refer, there is no limit, and it pays out when their first payment clears (second payment for Own It Monthly projects).