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The Brain

Your AI is only as good as what it knows about you.

Every AI tool answers like the internet until it knows your prices, your process, and the way you talk to customers. The Brain is that knowledge, gathered out of your head and your files and written down as plain files you own.

What you are buying

The package scope, in plain terms.

You are buying the context an AI needs to be useful about your business, written down as plain files you own. It arrives as a set up Obsidian vault, which is a free app for reading and linking exactly this kind of material, and the vault is really just a folder of plain text files on your computer. When you change AI tools, and you will, the work comes with you.

An AI that answers as your business, and a business that keeps answering when you are not in the room.

Best fit

  • AI keeps writing about a business that is not yours, so you rewrite everything it gives you
  • The answer to a question customers ask weekly lives in your head and nowhere else
  • Two people in the business quote the same job differently and both think they are right
  • Training somebody means saying the same things out loud for a month
  • You want to use AI properly and nobody has told you where to start

What is included

  • One working session is the whole of your homework: I do the gathering, the structuring and the writing
  • About a week from that session for a solo or small business, two to three weeks for a team
  • Eight hundred dollars solo or small, from $3,500 for a team, confirmed on a short call before any work starts
  • Priced by how many places you keep information, not by how many staff you have
  • Plain markdown files in your own storage, yours whether or not we ever work together again
  • A build rather than a subscription: keeping it current rides an ongoing support plan only if you want that

Why it matters

The package should remove doubt and make action easier.

Clear scope

The customer can see what is included, what changes, and what happens next.

Better decisions

The page answers the doubts that usually slow down calls, quotes, purchases, or bookings.

Useful handoff

The owner leaves with a system they can understand and keep using.

How the path works

Simple enough to follow. Serious enough to work.

  1. 01

    Find where your knowledge actually lives today

  2. 02

    Gather it out of heads, inboxes and files

  3. 03

    Structure it as a linked vault so the answer is findable

  4. 04

    Hand it over so you can keep adding to it

You are the bottleneck, and it does not feel like one.

Nothing about this is dramatic, which is exactly why it never gets fixed. The cost is spread across the week in two minute pieces, so it never shows up as a problem worth an afternoon.

A week right now

  • You answer the same five questions every week, and you answer them a little differently each time.
  • The quote you sent in March and the quote you sent in July do not match. Neither of them was wrong when you sent it.
  • You ask AI to write something for the business and get a paragraph about a business that is not yours, so you rewrite it from scratch.
  • A new person’s first month is really your first month again, interrupted.
  • Somebody needs a price while you are on a job site, so the answer waits until you are not.
  • The one who knows how it all works is you. That is fine until the week you are away.

A week after

  • You ask, and the answer comes back in your prices and your words, because it was written down once.
  • Every quote starts from the same numbers, whoever is typing it.
  • A draft that sounds like you takes a minute instead of twenty, because the tool has read how you actually talk.
  • A new person reads first and asks second, and the questions they do ask are better ones.
  • The price is findable without you, so the answer goes out the same hour.
  • You take a week off and the answers do not leave with you.

What it costs you: one working session, and answering questions I already know to ask. I do the gathering, the structuring and the writing. About a week from that session for a solo or small business, two to three weeks for a team, and you own the files at the end whether or not you ever work with me again.

What you walk away with

The pieces that turn the idea into something useful.

These are the practical parts behind the promise, written so the owner knows what is actually being built, improved, or handed over.

  • A working session to find where your knowledge actually lives today
  • Your prices, process, policies and common answers gathered into one structured set of plain files
  • Set up as an Obsidian vault, linked and searchable, sitting on your own computer
  • A folder that reads properly to a person and to any AI tool
  • A handover session so you can add to it yourself afterwards
  • For a team, the same built across several sources and more than one person

Packages and pricing

Pick the level that matches the job.

Same packages as the services overview, expanded here with the exact scope, price, timeline, and best-fit use case so the next decision is obvious.

The Brain, solo and small

$800

One build. No subscription.

Everything your business knows, in one place an AI can read.

For a business where the knowledge lives in one head, an inbox and a handful of files. I gather it, structure it, and hand you a folder of plain files you own. It works in whatever AI tool you use, and it comes with you when you change tools.

  • A working session to find where your knowledge actually lives
  • Prices, process, policies and common answers gathered into one structured set
  • Set up as an Obsidian vault, linked and searchable, on your own computer
  • Plain markdown files that read properly to a person and to any AI tool
  • A handover session so you can keep adding to it
  • Yours outright, in your own storage

Perfect for

A one person or small business getting generic answers out of AI about their own work.

Delivery: About a week from the session

Ask about The Brain, solo and small

The Brain, team

from $3,500

Confirmed on a short call before any work starts.

One answer, however many people are asked the question.

For a business where the knowledge is spread across systems and more than one person adds to it. Same artifact, larger job, because every place you keep information is another gather-and-structure pass. A business with several locations, in a regulated field, or needing systems joined up rather than read, is quoted by scope.

  • Every source gathered, not just the easy ones
  • Structured so the same question gets the same answer
  • An Obsidian vault set up for a team, with the linking and structure done
  • Handover and training for the people who will add to it
  • Plain markdown files you own, portable to any AI tool
  • Kept current through an ongoing support retainer if you want that

Perfect for

A team where the answer depends on who you ask.

Delivery: Two to three weeks, depending on the sources

Ask about The Brain, team

What improves

What changes after this is done.

The job is not decoration. The job is fewer doubts, clearer decisions, better follow-up, and a cleaner path from first impression to action.

  • AI that answers as your business instead of as the internet

  • One place the answer lives, rather than your head and four inboxes

  • New staff and new tools start with the context instead of asking you

  • Something you own outright and can carry to any AI tool

Common questions

Answers that reduce hesitation.

What does this actually cost?
Eight hundred dollars for a solo or small business, and from $3,500 for a team. The difference is how many places your business keeps what it knows. Roughly five or fewer sources is the small tier. More than five, or more than one person adding to it, is the team tier. A business with several locations, in a regulated field like law or medicine, or needing systems joined up rather than just read, is quoted by scope. Whichever it is, I confirm the number on a short call before any work starts.
How is this different from uploading my files to ChatGPT?
Uploading gives one tool a pile of documents and hopes it finds the right part. This structures the knowledge so the answer is findable, and it lives as plain files in your own folder rather than inside one company account. When you change AI tools, and you will, the work comes with you.
What is Obsidian, and does it cost anything?
Obsidian is a free app for writing and linking notes, and it is where I set your knowledge base up so it is searchable and connected rather than a pile of documents. A vault is just a folder of plain text files on your computer, so nothing is trapped in the app: the same files open in any text editor and upload to any AI tool. Obsidian is free to use, including for business. The company asks organisations to buy an optional commercial licence at $50 US per user per year to support the work, and I would rather you hear that from me now than find it later. You do not have to use Obsidian at all. The files are yours either way.
Do I have to pay every month?
No. It is a build, not a subscription. If you want me keeping it current as the business changes, that rides the ongoing support retainer you may already have. I am not going to charge you rent for a file that is not changing.
Is my information safe?
The files are yours and they stay in your own storage. Nothing is uploaded anywhere you have not chosen. If your business handles health or financial records, those belong in the system built to hold them, not in a general knowledge base, and I will say so rather than sweep it into the folder.
Do I need this if it is just me?
Often yes, and for a different reason. A team needs it so everyone gives the same answer. A one person business needs it so the AI stops giving generic advice and starts being useful about your actual work. Same artifact, smaller job, which is why the small tier exists.

Start with the clearest next move.

If this sounds close to what your business needs, start with the audit or ask Brett where the weak points are. The right path usually becomes obvious once the current foundation is inspected.

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