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Expedition 11The Print RoomNon-profit Art Store + WebsiteSlocan Valley, BCShopify Buildยท from $5,500

Global Symphony for a United World

A print room for a painter and a writer, with the programs their prints support.

69

Prints and books live

78

Writings carried over

16

Designed pages

8

Screen widths checked

gsuw.org
Global Symphony for a United World live site screenshot
Built for non-profits, artists and member-funded organizations

A small non-profit's website is most of its proof.

01

The work was scattered.

Paintings, writing, programs and a store lived in different places, so a visitor saw a piece of the society and never the whole of it.

And it costs the businessThe founders ended up explaining the society by hand, one conversation at a time, on top of running it.

02

Without charity status, the site carries the proof.

A funder or a new member checks the website before anything else. Thin pages make serious work look small.

And it costs the businessEvery grant application and every sponsor conversation starts from further back than the work deserves.

03

Art sold online has to look like the art.

A generic store template flattens paintings into product tiles and puts shop chrome in front of the work.

And it costs the businessPrints that should fund the programs sit unnoticed next to the checkout button.

The approach

Built to show the work, then make it easy to buy, join or give.

01

A print room, not a shop template.

Bone paper, ink washes, and colour only from the art. The paintings carry every page.

02

The writer and the painter together.

The homepage pairs Chantal's sentences with Frantisek's painting, so the society reads as one piece of work.

03

Every word moved, none changed.

All 79 posts from the old site came across, checked against a baseline, with old addresses redirected.

04

A path to support from every page.

Buy a print, become a member, give once or monthly, volunteer or sponsor, each with its own page.

The thinking behind the build

Global Symphony for a United World is a non-profit society in the Slocan Valley, run by Chantal Robert and Frantisek Strouhal. Frantisek paints. Chantal writes. Together they run gatherings, bring music into seniors' homes, give away kindness prints and publish a magazine. The society is not a registered charity, so its website is most of what a funder, a buyer or a new member will ever see of it. Their earlier sites had not given them one place to show the art, keep the writing, explain the programs and let someone buy a print, join or give. This build does all five.

For a non-profit that is not a registered charity, the website carries almost all of the proof. A funder checking the society, a visitor thinking about a print and a neighbour deciding whether to come to a gathering all land on the same pages. The strategy was to make those pages show the work itself: the paintings, the writing and the programs, with a clear way to buy, join or give from each.

The design came from Frantisek's process. His originals become oil prints, so the site behaves like a print room: a quiet paper ground, one dark band, and colour that arrives only through the art. Each page has its own ink wash, rules and marks drawn in ink. Nothing on the site competes with the paintings for colour.

The homepage showpiece is the pairing. Chantal's sentences sit beside one of Frantisek's paintings, and as each sentence arrives, a region of the painting lights up. It says in one moment what the society is: a painter and a writer working on the same thing.

The writing moved house intact. All 79 posts from the old WordPress site came across, checked against a baseline so not one of Chantal's words changed. 78 now live as writings and the guided meditation moved to its own page, with its old address redirected. 29 of the writings carry a film, and the player loads only when someone asks for it.

The store is built so the art is never altered. Room views show each print on a wall, and a script checks that every view holds the original master at its exact proportions. The 67 prints come in 788 size and frame options, printed and shipped by a print-on-demand partner, and prices show in the visitor's own currency abroad.

The mission gets as much room as the store. Membership, donations (one-time or monthly), volunteering, sponsorship, the magazine, the events calendar and each program have their own page, so a visitor who came for the art can find out what it funds.

The layout was checked on 31 routes at 8 screen widths, from a 360 px phone to a 1920 px desktop: nothing scrolls sideways and the header never overlaps. The automated accessibility scan reads zero critical or serious issues on the routes it covered, and the site is built toward WCAG 2.2 AA.

The site went live on September 24, 2026, about three and a half weeks after the build started. The theme's code lives in the society's own GitHub account.

Why it converts

What a visitor finds before they buy, join or give.

The art, unaltered

Every room view is checked by script to hold the original artwork at its exact proportions.

The whole society in one place

Paintings, writing, films, programs and events sit on the same site, under the same roof.

Theirs to keep

The theme's code lives in the society's own GitHub account, not mine.

Everything that shipped.

I built a Shopify theme from scratch, not on Dawn or any other base theme, in plain Liquid, CSS and JavaScript. It carries 67 archival prints and 2 books, with the prints made and shipped by a print-on-demand partner. Every one of the 79 posts on their old WordPress site was carried over, their words checked unchanged against a baseline. The site has sixteen designed pages for the mission, the programs, events, membership, donations, sponsors and volunteers, plus a film player that loads only on request, an events feature that takes itself down after the date, and search with live results. The theme's code lives in the society's own GitHub account.

Highlights

  • A custom Online Store 2.0 theme written from scratch, with no base theme and no build step
  • 67 archival prints and 2 books, with prints printed and shipped by a print-on-demand partner
  • All 79 posts from the old WordPress site carried over, words checked unchanged, including the ten-part In Conversation series
  • Films on 29 writings and on the home, about, artist and meditation pages, loading only when someone presses play
  • Membership sign-ups that land in Shopify with email consent, and donations one-time or monthly
  • An events feature on the home, events and meditation pages that takes itself down after the day
  • Room views that show each print on a wall, checked by script to hold the original artwork unaltered at its exact proportions
  • Header search with live results, and old WordPress addresses redirected to their new pages

Pages and surfaces

  • Home
  • Mission
  • About
  • The artist
  • Programs
  • Events
  • Membership
  • Donate
  • Sponsors
  • Volunteer
  • Magazine
  • Kindness prints
  • Music in seniors' homes
  • Meditations and yoga
  • Resources
  • Contact
  • Accessibility
  • Prints collection
  • Books
  • Writings (78 articles)
  • Search

Real code. Real routes. Production ready.

  • Custom Shopify Online Store 2.0 theme: 55 sections and 32 templates in plain Liquid, CSS and JavaScript, no build step
  • Self-hosted Cormorant Garamond and Source Sans 3
  • Structured data for the organization, products, artworks, writings, events and breadcrumbs
  • Old WordPress URLs redirected to their new homes, with every sitemap URL submitted to IndexNow and Search Console
  • Films load on request, and heavy images wait until they are needed
  • Theme code kept in the society's own GitHub repository

Stack

ShopifyLiquidJavaScriptCSS

How it was built

Global Symphony for a United World is a real non-profit society and a paying client. The paintings are Frantisek Strouhal's and the writing is Chantal Robert's. Counts on this page were read from the live site on September 27, 2026.

Your work deserves a site as serious as it is.

Global Symphony is the proof. The same care can be built around your art, your mission and the people who support it. Start with the free check-up, or if you have no website yet, tell me about your organization and I will show you where to begin.

No website yet? Start your first one here

Built as Shopify Build, from $5,500. Own It Monthly can spread a Storefront over 12 payments, yours outright at the end.

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