Disclosure
A classified-style first-contact training brand with a cinematic landing site, intel content hub, archetype system, quiz, and Expo mobile app foundation.
Overview
The Project
Disclosure is a brand universe built around civilian first-contact preparedness. The public site has to feel classified, cinematic, and credible enough to pull users into the archetype system, while the mobile app carries the deeper training, drills, profile, and monetization experience.
Pages / Routes
31 public sitemap pages for the landing ecosystem, plus a separate Expo mobile app codebase.
Market
Kootenay Made
Core Stack
Static HTML/CSS/JavaScript + Vercel + Supabase JS
What We Built
The Build
We built a 31-page public landing ecosystem with a high-concept hero, archetype quiz, readiness and first-contact pages, FAQ, individual archetype pages, and an intel library covering species/protocol topics and first-contact scenarios. The mobile app stack uses Expo/React Native with Supabase, RevenueCat, notifications, haptics, camera/device modules, secure storage, and rich native interaction capabilities.
Key Highlight
The strongest outcome is continuity. The same classified tone, archetype logic, and first-contact framing carry from the public site into the app, so users feel like they are entering one coherent training system instead of clicking from a landing page into an unrelated product.
Case Study
The thinking behind the build
The brand challenge was to make an unusual product feel intentional instead of gimmicky. Disclosure needed a tone strong enough to be memorable, but structured enough that users could understand the product: archetype assessment, first-contact education, training, protocols, and readiness.
The web ecosystem handles acquisition and lore. It gives users the quiz, the archetypes, the intel library, and enough world-building to make the app feel like the next step. The app stack then supports the deeper product: accounts, drills, training surfaces, entitlements, notifications, and native interaction.
From a conversion lens, Disclosure uses curiosity and identity. The archetype system gives users a label they can own, while the classified design makes exploration feel like entering a hidden system. The result is a brand with stronger memory hooks than a normal “learn about aliens” app.
Technical Case Study
Scope, stack, and shipped systems
31 public sitemap pages for the landing ecosystem, plus a separate Expo mobile app codebase.
Pages / Surfaces
Technical Highlights
Features
