Birchbank Golf
A premium golf course website concept for Birchbank, combining cinematic course storytelling with practical tee-time, membership, event, dining, and visitor paths.
Overview
The Project
Birchbank Golf was shaped as a destination-course concept: scenic, established, and worth planning a day around. The site needed to sell the course experience visually, organize practical golf information clearly, and give visitors fast paths into tee times, memberships, events, dining, and travel planning.
Pages / Routes
36 sitemap routes, including the full 18-hole course guide.
Market
Genelle / Trail-Rossland, BC
Core Stack
Next.js + React + TypeScript
What We Built
The Build
We built a 36-route Next.js course website with a cinematic homepage, dedicated course and scorecard sections, 18 individual hole pages, membership and retirees-club pages, rates, booking, pro shop, bistro, events, visitor planning, conditions, FAQ, contact, and team/about content. The build uses premium golf-club pacing: large imagery, restrained typography, strong wayfinding, and commercially useful CTAs throughout.
Key Highlight
The 18-hole content architecture is the centrepiece. Instead of treating the course as one generic page, the site gives every hole its own destination, letting Birchbank showcase strategy, terrain, scorecard context, and signature moments like a course that deserves attention.
Case Study
The thinking behind the build
The site solves a common golf-course problem: the real-world experience is beautiful, but the website often feels like an afterthought. Birchbank needed to feel like a course you choose on purpose, not just a place you discover through a phone number and a rate sheet.
The architecture separates inspiration from utility. The homepage and course pages create desire; the rates, booking, conditions, membership, and FAQ pages remove friction. Event, bistro, pro shop, and visitor pages then turn the course into a full-day destination instead of only an 18-hole transaction.
From a marketing psychology angle, the site uses anchoring and anticipation. The cinematic course presentation establishes premium perception first, then practical pages make the decision feel easy. That is the correct order: make the visitor want the round, then remove every reason not to book it.
Technical Case Study
Scope, stack, and shipped systems
36 sitemap routes, including the full 18-hole course guide.
Pages / Surfaces
Technical Highlights
Features
