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Email marketing

Email follow-up that keeps leads, customers, and almost-buyers warm.

KMD builds the Email Marketing Engine: a practical setup for businesses that already earn attention but need better follow-up after the first visit, signup, cart, quote request, or seasonal push.

See the engineMap my follow-up

Engine scope

Platform setup or cleanup
Branded template system
Core automation flows
Signup path, segmentation, analytics, and handoff

Why email still sells

The first visit should not have to do all the work.

Most customers need more than one touch. Email gives the business a direct owned channel for welcome, recovery, education, seasonal pushes, and customer retention.

$10-$36

returned for every $1 spent by 35% of companies

Litmus reports 35% of companies see $10 to $36 back for every dollar spent on email marketing.

Source: Litmus State of Email ROI, 2025

70.22%

average documented cart abandonment

Baymard calculates the average documented online shopping cart abandonment rate from 50 studies at 70.22%.

Source: Baymard Institute cart abandonment statistics, 2026

39%

of email programs assess retention or loyalty impact

Litmus reports 39% of marketers assess email’s impact on customer retention or loyalty.

Source: Litmus State of Email ROI, 2025

2 live flows

already built and proven inside the Empire

KMD has already built live ecommerce flows for Lapphund Designs: a welcome series and abandoned checkout recovery sequence.

Source: KMD and Lapphund Designs Klaviyo implementation

Where attention leaks

Traffic is expensive. Forgetting to follow up is worse.

The list is where warm attention becomes a second chance. A useful email engine catches people after the first click and gives them a clearer next step.

New leads go quiet after the first touch

A welcome or lead follow-up flow keeps the conversation alive when someone signs up, asks a question, downloads something, or shows interest.

Almost-buyers disappear

Abandoned checkout and product follow-up emails help recover attention from people who were close enough to click, cart, or compare.

Seasonal pushes start from zero every time

A list gives local shops, makers, tourism operators, and service businesses a direct channel before the next launch, holiday, opening, or busy season.

KMD email standard

One clean engine beats random newsletters.

The goal is not to bury the owner in campaigns. It is to create the first useful email system: the right platform, branded template, signup path, list structure, core flows, analytics, and handoff.

Email platform setup or cleanup so the foundation is not a mess

Branded email template system that looks like the business, not a default blast

Core flows shaped around the business: welcome, lead follow-up, or abandoned checkout paths where they fit

Signup path, segmentation basics, and list structure matched to the customer journey

Analytics checked so the owner can see opens, clicks, revenue signals, or lead movement

Practical handoff guidance so future campaigns do not require starting from scratch

Package

Only the Email Marketing Engine belongs here.

This service is the focused standalone follow-up system: a clean setup, useful core flows, and a foundation the owner can keep using.

Follow-up systemFocused offer

Email Marketing Engine

$800+Most small-business setups land around $800 to $1,500 depending on platform, list condition, and number of flows.

A practical email foundation for leads, customers, and almost-buyers.

A focused setup that protects attention the business already earned: platform cleanup, branded template, signup path, segmentation basics, analytics, and practical automation flows.

Email platform setup or cleanup

Branded email template system

Welcome flow, lead follow-up flow, or abandoned checkout flow

Basic segmentation and signup path

Analytics checked so you can see what works

Lodge resources for sending better emails

Best for

Stores, service businesses, clinics, seasonal operators, tourism brands, makers, and local businesses collecting attention but not following up consistently.

Typical delivery: 1 to 2 weeks

Ask about the Email Marketing Engine

Path to follow-up

From scattered list to useful engine.

01

Audit the list and platform

02

Choose the core flow

03

Write and brand the emails

04

Launch with analytics and handoff

Ready to stop losing warm attention?

Build the follow-up system your traffic deserves.

If people visit, ask, cart, compare, or buy once, the business should have a professional way to keep the relationship alive.

Map my follow-upPair with Shopify

Email questions

What owners ask before building the engine.

Why is there only one package on this page?

Because this page sells the focused Email Marketing Engine. Larger website-and-growth builds can still include email, but this page is for the standalone email foundation: a clean setup, useful core flows, and a system the owner can keep using.

Which flow should I start with?

If you sell products, start with abandoned checkout or welcome. If you sell services, start with lead follow-up or a welcome/nurture path. Brett will recommend the flow that matches the business model.

Do you write the emails?

Yes. The setup can include the structure, copy, branded template, and practical guidance so the emails sound like the business instead of a generic newsletter.

Can this connect to Shopify?

Yes. Shopify stores can use email for welcome messages, abandoned checkout recovery, product education, post-purchase follow-up, seasonal campaigns, and customer retention.

Is email still worth it for small local businesses?

Yes. Email is one of the few channels a business owns. It is especially useful when social reach is inconsistent, busy seasons matter, repeat purchases exist, or leads need more than one touch before they act.